25 Cognitive Biases – Bias 1 Reward-Punishment Super-Response Tendency Published October 4, 2015 at 800 × 800 in Bias 1 – Reward and Punishment Super-Response Tendency The power that incentives and disincentives have on the actions of others cannot be overstated. This is obvious but so many people don’t understand how important incentives are for shaping people’s mind. ← Previous