25 Cognitive Biases, Bias 10 - Influence-From-Mere-Association Tendency
Bias 10 – Influence-From-Mere-Association Tendency
14
Mar
Mar
We can be easily manipulated by mere association. It can be a group of people, the quality of a product, advertising, etc.
If I work with The Rock , you best believe you’re going to want to associate yourself with me to get to The Rock.
When Manny Paciao criticized the gay community, Nike instantly cancelled their million dollar contract with him bc they didnt want to be ASSOCIATED with out of the norm people. You feel me??
🙂