25 Cognitive Biases - Bias 14 Deprival Super-Reaction Tendency

Deprival-Superreaction in a way is loss aversion. Loss aversion refers to people’s tendency to strongly prefer avoiding losses to acquiring gains. Most studies suggest that losses are twice as powerful, psychologically, as gains.

A man ordinarily reacts with irrational intensity to even a small loss, or threatened loss, of property, love, friendship, dominated territory, opportunity, status or any other valued thing

One thought on “Bias 14 – Deprival-Superreaction Tendency

  1. Carlos Charre says:

    This bias is probably one of my favorites,

    Basically lets say you get payed $50k a year and you get a raise of $50k. You’re now making $100k a year and you feel GREAT!

    Now lets take a different approach.

    You make $100k a year and because of issues with your company, you now only get $75k a year and you feel F****** PISSED!!!

    Many studies suggest that losses are twice as powerful, psychologically, as gains.

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