25 Cognitive Biases, Bias 18 - Availability-Misweighing Tendency
Bias 18 – Availability-Misweighing Tendency
10
Mar
Mar
We overweight what’s easily available. A checklist or set of rules can help with this tendency.
Man’s imperfect, limited-capacity brain easily drifts into working with what’s easily available to it. And the brain can’t use what it can’t remember or
what it is blocked from recognizing because it is heavily influenced by one or more psychological tendencies bearing strongly on it, the mind overweights what is easily available and displays Availability-Misweighting Tendency.
The great algorithm to remember in dealing with availability bias is simple:
“An idea or a fact is not worth more merely because it is easily available to you”
Plain and simple, ” a fact is not worth more merely because it is easily available to you”
For example, most people believe that the greatest threat to society rn is ISIS and terrorism because of all the social media and television engagement they’re getting but really our biggest threat is people dying from cancer and unclean water !!!
When ideas or facts are easily available to us we tend to believe them because we lack the discipline of putting effort to find the truth.
Again, for marketing, it helps to have your product beautifully packaged and ready to go. It will beat out the clunky website, a poorly designed funnel, or all the free ways someone can get the same thing because you have it right there in front of them…for a price.
Thank You for all your Contributions Kate.