25 Cognitive Biases - Bias 9 Reciprocation Tendency

In reciprocation tendency, we tend to want to return the favor when someone helps us, which can be a good thing at times, but it can also lead to poor decisions if you reciprocate business deals based on these minor favors.

3 thoughts on “Bias 9 – Reciprocation Tendency

  1. Steve F says:

    @Ron V
    In big business, it is common for a thoughtful medium price gift to make a client more likely to go with you because they feel a moral pull and a sense of goodwill towards you.

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