25 Cognitive Biases, Bias 9 - Reciprocation Tendency Bias 9 – Reciprocation Tendency Posted on March 14, 2015October 11, 2015 by SergioChavez 14 Mar In reciprocation tendency, we tend to want to return the favor when someone helps us, which can be a good thing at times, but it can also lead to poor decisions if you reciprocate business deals based on these minor favors. SergioChavez Bias 10 – Influence-From-Mere-Association Tendency Bias 8 – Envy/Jealousy Tendency
3 thoughts on “Bias 9 – Reciprocation Tendency”
” start a relationship by giving something, even if its small “
How often does this drive decision making at higher levels(a small donation gets a big payoff)?
In big business, it is common for a thoughtful medium price gift to make a client more likely to go with you because they feel a moral pull and a sense of goodwill towards you.