Archive for Bias 16 – Contrast-Misreaction Tendency

Bias 16 – Contrast-Misreaction Tendency

25 Cognitive Biases - Bias 16 Contrast-Misreaction Tendency 25 Cognitive Biases – Bias 16 Contrast-Misreaction Tendency

Our problem here is a misunderstanding of comparisons and missing out on the magnitude of decisions, it is better to evaluate people and objects by themselves and not by their contrast.

An example of Contrast Misreaction Tendency

Contrast Misreaction Tendency is routinely used to cause disadvantge for a customer, making an ordinary price seem low, a vendor will very frequently create a highly artificial price that is much higher than the price always sought, then advertise the standard price as a big reduction from his phony price.