Category Archives: Bias 2 – Liking/Loving Tendency

25 Cognitive Biases - Bias 2 Liking-Loving Tendency

Bias 2 – Liking/Loving Tendency

We ignore the faults of other people, products or companies that we admire. According to Charlie Munger, a newly arrived human is born to like and love, and the strongest inborn tendency to love is that of a mother for its child. Liking/Loving tendency makes the liker or lover tend to: To ignore the faults […]