Archive for Availability

Bias 18 – Availability-Misweighing Tendency

25 Cognitive Biases - Bias 18 Availability-Misweighing Tendency

We overweight what’s easily available. A checklist or set of rules can help with this tendency.

Man’s imperfect, limited-capacity brain easily drifts into working with what’s easily available to it. And the brain can’t use what it can’t remember or
what it is blocked from recognizing because it is heavily influenced by one or more psychological tendencies bearing strongly on it, the mind overweights what is easily available and displays Availability-Misweighting Tendency.

The great algorithm to remember in dealing with availability bias is simple:
“An idea or a fact is not worth more merely because it is easily available to you”