Archive for Deprival-Superreaction Tendency

Bias 14 – Deprival-Superreaction Tendency

25 Cognitive Biases - Bias 14 Deprival Super-Reaction Tendency

Deprival-Superreaction in a way is loss aversion. Loss aversion refers to people’s tendency to strongly prefer avoiding losses to acquiring gains. Most studies suggest that losses are twice as powerful, psychologically, as gains.

A man ordinarily reacts with irrational intensity to even a small loss, or threatened loss, of property, love, friendship, dominated territory, opportunity, status or any other valued thing