Archive for Liking/Loving Tendency

Bias 2 – Liking/Loving Tendency

25 Cognitive Biases - Bias 2 Liking-Loving Tendency

We ignore the faults of other people, products or companies that we admire.

According to Charlie Munger, a newly arrived human is born to like and love, and the strongest inborn tendency to love is that of a mother for its child.

Liking/Loving tendency makes the liker or lover tend to:

  • To ignore the faults of, and comply with wishes of the object of its affection.
  • To favor people, products and actions merely associated with the object of his affection as seen in bias 10 – influence from mere association.
  • To distort other facts to facilitate love.