Archive for Pain-Avoiding Psychological Denial

Bias 9 – Reciprocation Tendency

25 Cognitive Biases - Bias 9 Reciprocation Tendency

In reciprocation tendency, we tend to want to return the favor when someone helps us, which can be a good thing at times, but it can also lead to poor decisions if you reciprocate business deals based on these minor favors.

Bias 11 – Simple, Pain-Avoiding Psychological Denial

25 Cognitive Biases - Bias11 Simple Pain-Avoiding Psychological Denial

We have a habit of distorting the facts until they become bearable for our own views.