25 Cognitive Biases Bias 11 – Simple, Pain-Avoiding Psychological Denial Posted on March 12, 2015October 14, 2015 by SergioChavez 12 Mar We have a habit of distorting the facts until they become bearable for our own views. SergioChavez Bias 12 – Excessive Self-Regard Tendency Bias 10 – Influence-From-Mere-Association Tendency
4 thoughts on “Bias 11 – Simple, Pain-Avoiding Psychological Denial”
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Cool so .. .. .. a quick ex.
Mom gets told her son just died while serving in the military BUT SHE REFUSES to believe anything she doesn’t want to believe!
Ex. Lets say I tell my prospect that I can get them more customers by strategically using FB Ads to acquire more customers, but they respond by refusing to believe in updated and revolutionary technology time and time again.
Ignorance kills a man, you just dont know what you dont know!
Doesn’t this cause greater pain in the long run,or are we able to disassociate the cause from the effect?