25 Cognitive Biases, Bias 22 - Authority-Misinfluence Tendency
Bias 22 – Authority-Misinfluence Tendency
09
Mar
Mar
Following orders just because someone says so.
Living in dominance hierarchies as he does, man was born mostly to follow leaders, with only a few people doing the leading. And so, human society is formaly organized into dominance hierarchies.
consult the jewel maker about jewels and consult the brickmaker about bricks
In addition, when I confront possible clients and go through my presentation process for my digital marketing service, the Authority / Misinfluence Bias can be put to effect by addressing my client THAT THEY NEED social media, because if they fail to get on the long lasting trend, then they’ll DIE compared to others who are already killing it and taking their business from them.
Another ex. Theres a plane flying and the pilot messed up, but the co-pilot failed to address his mistake only because the pilot was the leader, bc of this the plane crashed , all because the co – pilot failed to step up and tell the ” leader” he was wrong.