25 Cognitive Biases, Bias 5 - Inconsistency Avoidance Tendency
Bias 5 – Inconsistency-Avoidance Tendency
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Mar
Mar
We have a reluctance to change. Eliminating bad habits is a rare trait.
The brain of man conserves programming space by being reluctant to change, which is a form of inconsistency avoidance.
Factors that create an anti-change and Inconsistency Avoidance Tendency mode in humans:
- It facilitated faster decisions when speed of decision was an important contribution to the survival on nonhuman ancestors that were prey.
- It facilitate the survival advantage that our ancestors gained by cooperating in groups, which would have been more difficult to do if everyone was always changing responses.
- It was the best form of solution that evolution could get to in the limited number of generations between the start of literacy and today’s complex modern life.
Get your prospects to say ” YES, YES” … the more they agree with you the more probable they will buy the high ticket price you’re offering.
” BETTER BE ROUGHLY RIGHT THAN PRECISELY WRONG ”
Charles Darwin is a prime example of this with his idea of natural selection.
Those who don’t adapt to the new marketplace will perish faster than those who do adjust.
SOME Restaurateurs who have been in business since the 1980’s feel like they DON’T NEED social media to be successful, but thats precisely when they fail and their business collapses.
The Inconsistency Avoidance Tendency teaches us that we need to adapt. Soooooo…. DONT BE IGNORANT, and learn to change when in fact you HAVE TO CHANGE TO SURVIVE, regardless if you believe in the model or not!!!
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