25 Cognitive Biases, Bias 9 - Reciprocation Tendency
Bias 9 – Reciprocation Tendency
14
Mar
Mar
In reciprocation tendency, we tend to want to return the favor when someone helps us, which can be a good thing at times, but it can also lead to poor decisions if you reciprocate business deals based on these minor favors.
” start a relationship by giving something, even if its small “
How often does this drive decision making at higher levels(a small donation gets a big payoff)?
@Ron V
In big business, it is common for a thoughtful medium price gift to make a client more likely to go with you because they feel a moral pull and a sense of goodwill towards you.