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From The Blog

Bias 1 – Reward and Punishment Super-Response Tendency

The power that incentives and disincentives have on the actions of others cannot be overstated. [...]

8 Comments

Bias 2 – Liking/Loving Tendency

We ignore the faults of other people, products or companies that we admire. According to [...]

8 Comments

Bias 3 – Disliking/Hating Tendency

We also ignore the virtues of those things we dislike and distort the facts to [...]

6 Comments

Bias 4 – Doubt-Avoidance Tendency

If we are unsure about a decision we try to quickly remove any doubt by [...]

7 Comments

Bias 5 – Inconsistency-Avoidance Tendency

We have a reluctance to change. Eliminating bad habits is a rare trait. The brain [...]

3 Comments

Bias 6 – Curiosity Tendency

There is not enough curiosity to learn, even though you receive so many benefits from [...]

2 Comments